The Day We Tested It on Strangers

 


One of my favorite memories in the making of Youthforic is the day we decided to “accidentally” test it on strangers. We spent the afternoon at a café, wearing the final sample. The goal? See if anyone reacted.

Within minutes, the barista leaned in and said, “You smell… really good. What perfume is that?”

Then someone at the next table asked. Then someone in the elevator. We didn’t tell them we were the creators — we just exchanged excited looks every time someone noticed.

That’s when we realized Youthforic wasn’t just a scent. It was a magnet. A mood. A whole moment in a bottle.

Comments

Post a Comment

Popular posts from this blog

Chasing the Perfect Note

Image
Creating Youthforic learning was like chasing a memory. We knew the feeling we wanted: that moment when sunlight hits your face and suddenly everything feels easy. But translating a feeling into a fragrance? That took months. We tested blends that were too sweet, too sharp, too mature, too familiar. But then one afternoon, in a tiny studio filled with bottles and sticky note labels, we found it. A soft burst of pear. A whisper of jasmine. Warm amber that settles like a hug. When we smelled it, we didn’t say a word — we all just smiled. Because we knew. This was Youthforic. The feeling of being unstoppably alive.
Read more

Packing the First Bottle

Image
  The first time we packaged a bottle of Youthforic, it didn’t feel like a business win — it felt like sealing a piece of a dream. We sat on the floor surrounded by boxes, ribbon, and stickers, making sure every detail looked like the feeling the scent gave us: soft, warm, spontaneous, a little playful. When we placed that first bottle inside its box, we paused. Months of late-night planning, scent testing, rejections, excitement, and a bit of chaos were all right there in our hands. Youthforic wasn’t perfect — it was personal. And that’s exactly why we knew people would fall in love with it.
Read more